The Ultimate Guide to Creating Amazing Pinterest Images

Pinterest is all the rage, right?


If you aren’t on Pinterest, I really just can not explain to you how important it is for your blog or business.

Pinterest is an essential, free tool that can make huge differences in your business.  Pinterest is a needle mover.  It helps your target audience come in contact with your content, it helps to sell your products, it helps to grow your email list, it helps you get clients.  I mean, do I really need to sit here and further explain how important it is to be on Pinterest???

One of the most important parts of being on Pinterest is making sure that you are using Pinterest images that are visually appealing.

Visually appealing Pinterest images typically means a few things:

• they stand out in the smart feed and grab your attention

• they offer some type of aesthetic or relatable feel

•they’re vertical and tall

• they feature color palettes that are complementary and fonts that reflect your branding

• they’re easy to read

• they get straight to the point

• they lead to valuable content

Let’s break it down so that you can start creating your own pinnable graphics.  And don’t forget to download your free Pinterest pin checklist at the end of this post!

Your pins should stand out in the smart feed and grab the attention of the user.

Take a look at this screenshot of a few pins that really stand out on my Pinterest feed:

pinterest smart feed, pinterest marketing, how to create viral pins

They’ve all got a nice feel to them and they flow well together on the feed.  I’m not saying that all pins on the smart feed will mesh well like these (I think I just got lucky when opening up Pinterest) but you do want your pin to look like it belongs on the smart feed. Pins that are visually appealing are typically pinned  more often, which is why they’re featured on the smart feed. While it’s great to really go hard in designing your pins, remember less is more.

Your pins should be vertical and tall in order to stand out in the smart feed.

This is really just a matter of making sure that your pins are visible in the smart feed.  Since the pins stack on top of one another, they just look better when they are vertical.  Don’t make your pin too tall, though.  You don’t want your pin getting cut off in the feed.  Avoid going more than 1200 pixels in height when creating your pins. I typically size my pins at 735×1100 pixels.

Your pins should feature color palettes that are complementary and fonts that reflect your branding.

When you first start your blog, you might be a little hesitant to commit to a set color palette, and that’s fine.  But when you actually focus on branding yourself, especially on Pinterest, you need to use pins that people can instantly recognize as coming from your website. With that being said, you’ll also want to make sure to include your website link in your pins.  Start embedding it into Pinterest users’ heads and make a name for yourself. If they keep seeing it, they’ll remember it. All of my pins feature the same pink and gold format, although this is something that even I need to tighten up on.   It’s ok to experiment with design until you find something that really sticks with your brand.

Normally, I use Canva to design all of my pins.  It’s easy to work with and I can design something quickly.  The only downfall is that one of the fonts I use isn’t available.  That’s when I turn to Picmonkey.  Picmonkey lets me upload any personal fonts that I need for my blog.

The Ultimate Guide to Creating Pinterest Images for Your Blog / Optimizing images for Pinterest is a must if you want to get traffic to your blog. Check out this post to see how you can optimize your Pinterest images for search.

// Related Read: Top Pinterest Tips for Any Type of Blogger //

If you’re needing to find a color palette, I highly suggest going over to Adobe’s color picker.  It’s really accurate and gives you multiple options to find colors that will work for you. For fonts, I like to go to DaFont.  Beware going here though because you have to make sure you’re getting a font that you’re able to fully use.  For example, a demo font probably won’t give you some essentials, like punctuation marks in that specific font.  There are also some fonts that are free for personal use.  So if you were planning on using the font for a product, you might be at risk for some legal issues.

Here’s my current branding and font layout:

Your pins should be easy to read.

Nothing is worse than a pin that is hard to understand.  Make sure the fonts that you use are clear and legible.  Although this is simple to achieve, you should keep these things in mind:

•spacing out the lines of text

•not overdoing it with script fonts

•not using fonts that are too fancy or decorative

•using font colors that contrast against the background of your pin

•using a font size that is big enough to stand out in the feed

Your pins should contain action words and get straight to the point.

Since the Pinterest smart feed is so busy, you want to give users a great reason to save your pin and, even better, visit your website.  Aside from the design, the headline is the next important thing.  Use words that immediately let the user know what they’re getting when they click on your pins.

Use actionable phrases like:

• “How to…”

• “X Ways to…”

• “The Most Important ________ You Need to Know”

• “X Tips for…”

Also, mentioning that you have a free resource to go along with your blog post doesn’t hurt.  When you mention this, people have more of an incentive to visit your site and sign up for your email list.

Avoid tricky and clickbait headlines.  The last thing you want to do is confuse and upset a potential reader, client, or customer.  Be honest about your content and use actionable words.

Your pins should lead to valuable content.

Valuable content, you know… stuff that people can actually use and put into action and get results. Nothing is worse than clicking on a pin that leads me to a spammy website or a blog post that’s full of ads. One of my favorite examples of a pin that drives me nuts are the mom blog pins.  Not hating on mom blogs, just noting an observation that I’ve seen on A LOT of them. It’s so frustrating to click on a pin of some delicious looking dessert only to get to the post and I can’t even see the recipe because I’m having to bombard 60 ads.  It’s frustrating, annoying, and it isn’t giving me the content that I need, which is the whole point of using Pinterest.

Create your content in a way that is super easy for your reader to access. I can’t stress that enough or put it any simpler.

I hope these tips have helped you!  Leave a comment below and give us a tip on how you create your pins.

Currently pinning ideas to Pinterest Marketing 



  1. […] Relevant Read: The Ultimate Guide To Creating Pinnable Images on Pinterest […]

  2. Cheryl 03/10/2017 at 8:06 am - Reply

    Thanks! These tips are great…. I am having a tough time with my account driving click throughs. We’ve got over 500 followers now but not much traffic, I’d love any tips you might have to improve 🙂

    • Stephanie Rollins 03/14/2017 at 10:10 pm - Reply

      Hey Cheryl! I’ve got lots more blog posts coming on this topic 😀

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