7 Things You Can Pin to Pinterest that Aren’t Blog Posts
If you’re a Pinterest nerd (like me), you’ll notice tons of content in your Smart Feed that are just blog posts. I mean, it’s great, because that’s exactly what Pinterest is for. But let’s not forget that there are other plenty of other types of content to share on Pinterest.
This social media platform has completely evolved from a place to share your favorite recipes and party ideas to a place to transform your business.
Here are a few powerful Pinterest content marketing strategies you can use to gain exposure for all of your business efforts:
Pin link to your Facebook Group
If you’re looking to grow your Facebook group members, Pinterest is a great way to do that. All Pinterest users do is click on the link, and bam! There on Facebook, on your group’s page. It’s super easy to get traffic on Pinterest anyway, so your Facebook group is no exception.
Pin a link for users to sign up for your email list
Why wait for people to come to your website? Create a cute, pinnable graphic that leads to your email sign up landing page. This is a great way to increase your list with quality signups. If you’re active on Pinterest, chances are you’ve been seen around the space. Also, once your pin gets more traction, you’ll get more consistent signups over time!
Pin a link to a video training
Video is all the rage right now. If you’re not using it, you absolutely have to start using it in 2017. Create a tall, vertical pin image to lead to a free training video, or even a Youtube video that you’ve uploaded. I plan on using this strategy a lot this year and here’s why: you can easily pin your Youtube video to Pinterest, but the default size is a horizontal, rectangular pin. While this is easy, horizontal pins just don’t perform as well as tall, vertical ones on Pinterest. I have a good feeling that a little extra work is going to go a long way with this strategy.
// Related Read: Top Pinterest Tips for Bloggers //
Pin a link that let’s people sign up for your free ecourse
Want to create a simple sales funnel that converts? Pinterest is a great way to do that. Make sure you’re providing impeccable value in your free ecourse, that way people pretty much have no choice but to purchase your course for more valuable, actionable content! Create a pinnable graphic that leads to your free ecourse, then set up an email sequence that leads people to your paid course after they take your free course.
Pin a link to your online shop
Increase your revenue by pinning a graphic that leads to your online shop. If you have categories, create a graphic for each category. This gives you more real estate on Pinterest, and gives you the opportunity to reach more eyes! Also, if you have a shop that complies with the criteria for Buyable Pins, you should definitely sign up for those, too.
Pin a link to your free ebook
This is another simple way to set up a sales funnel on Pinterest. Create a pinnable link that leads to an ebook download (and adds people to your list), and create an automated sequence that delivers the ebook AND leads to a pitch for one of your related paid products.
Pin a link to a free challenge
Same thing here. Create a pinnable graphic, link it to your challenge’s landing page, and then create a sequence that leads to one of your related, paid products.
I hope this post helps you to think a bit more outside of the box. Don’t be afraid to promote what you have! Pinterest is such an excellent source of traffic, so try to capitalize on the platform while it’s fairly simple before the algorithm changes.
What are some of your favorite non-traditional pieces of content to pin to Pinterest? Leave a comment below and let’s chat!
P.S. Need some help figuring out the ins and outs of Pinterest? Check out my free Pinterest training video! Click the box below to grab it!
Currently pinning ideas to Pinterest Marketing