17 03, 2016

How to Create an Effective Blog Content Strategy

By |2017-07-14T08:18:35-05:00March 17th, 2016|Blogging Tips, Marketing, Social Media|3 Comments

How to Create an Effective Blog Content Strategy

What’s up, bossladies!

Today, I want to chat about something that can really place you at the top of your game if you’re able to make the right moves.

We all have our favorite blogs out there, right?  One of my favorite blogs is The Nectar Collective.  Melyssa does such a great job of speaking to me through her content…. I mean… she really speaks to me.  When she writes her content, it sounds like she made it specifically for me.

But WHY does her content speak to me?

Because I’m her target audience.

I’m her avatar.

Her content speaks to me because she strategically designed it for me.

This, my friends, is called content […]

29 09, 2015

Visual Branding Basics for New Entrepreneurs and Bloggers

By |2017-07-14T08:18:52-05:00September 29th, 2015|Blogging Tips, Business Tips, Entrepreneurship, Marketing|6 Comments

Visual Branding Basics for Bloggers

One of the most important parts of starting your business is how you go about choosing your visual branding strategy.  When I first started in blogging, in business, in everything, I had no idea what branding was exactly.  In a nutshell, branding is any and everything that defines your business and how you perform your operations. Visual branding is how you convey that message to your audience through your brand message, logo, graphics, and website design.

The best thing about branding is that it’s created through vision and inspiration.  You can literally define your brand as anything you choose, so go heavy on the creativity.  Branding is an art, and there are definitely levels to […]