How to Create an Automated Social Media Strategy
So you’ve fixed your cup of chamomile tea, you’ve done your morning stretches, and you’re ready to start your day. You prance over to your to-do list, giddy to start your day, and you stop in your tracks. All in an instant, that day you couldn’t wait to conquer, turns into one where you’d just rather Netflix and chill all day. Why? Because… you’ve got to tweet at least three pieces of content, create a graphic for Instagram, write newsletters, publish your latest blog post on Facebook, and this isn’t including checking emails and creating content for your blog or business.
We all get busy.. I mean, it’s kind of in an entrepreneur’s nature to always have something going on. And this is exactly why you need to have the right types of systems in place to make sure that you can stay on top of tedious tasks, like social media and keeping in touch with your email subscribers.
I’m sure you’ve heard many entrepreneurs boast of having a short workweeks, or just working a lot less than they would at a normal 9-5. These entrepreneurs have found the magic wonder that is an automated social media strategy.
Automating your business consists of performing several tasks, or batching work, that can free up your time for other things like:
• Netflix and chill, for real
• Family vacays
• A much needed spa day
• Any other business tasks you need to do to keep yourself ahead of the game
There are tons of things that you could automate, or outsource in general, to free up some of your workday. Social media and email newsletters are just a few of the tasks that you can automate that will keep you in touch with your audience around the clock, even if you’re on vacation or out on a lunch date.
// Related Read: How to Create an Effective Blog Content Strategy //
So, how can you get started with automating your social media and email newsletters?
I’ve got you covered, plus there is a free worksheet at the end of this post. Here we go!
Use Hootsuite to schedule Instagram and Twitter posts.
Hootsuite is a great, free tool that I’ve used for about a year now to schedule posts for these platforms, but it also allows you to schedule posts for Facebook, Google+, WordPress.com, and LinkedIn. Now, I’m completely FOR automation with Hootsuite with all of these platforms except Facebook and I’ll explain why in the next section.
In Hootsuite, you can create various tabs for your social media networks. In these tabs, you can manage your current feed, scheduled posts, messages, likes, new followers… so many things! I personally only like using the active feed, mentions, and scheduled posts.
To schedule posts for Twitter and Instagram, head over to your Dashboard and click on the social media profile that you’d like to post from. Type in your tweet or your Instagram caption, then click the calendar to schedule the date and time that you’d like your post to publish. Instagram hint: Hootsuite won’t actually post your image and caption for you because it’s against IG’s terms of service. You’ll actually receive a notification on your phone. Once you swipe the notification, your caption will be copied to your clipboard, and you’ll need to press the button to open your post in Instagram. Once you’re in your Instagram app, all you need to do is paste your caption, and hit post!
Use the Facebook publisher to schedule future posts.
Remember I said that Hootsuite probably isn’t the best for Facebook scheduling? Here’s the thing… while you can use automation software for Facebook, Facebook isn’t too keen on third party publishers. The way I publish posts on Facebook is with the built in publisher. To be honest, the only benefit I see to using automation software with Facebook is that you’ll get to see multiple social media networks at one time as opposed to only seeing one network.
To schedule posts for Facebook, simply craft your post and click on the arrow next to the Publish button. You’ll see the option for ‘schedule’. Click on this option, and choose the time and date you’d like for your post to publish. Facebook does all the heavy lifting for you and publishes the post at its scheduled time.
Use *Tailwind to schedule your pins for Pinterest.
I’ve been using Tailwind for about a month now, and I absolutely love it! I’ve been able to schedule pins and have them post when I’m sleeping! Before I began my love affair with Tailwind, I had an alarm set on my phone to start pinning at 8:45pm every single night. I’m sure that you can imagine how annoying that quickly became. Although Tailwind is super easy to use, the best way to set yourself up for success is to make sure to install the Chrome extension, if that is your browser of choice. This way, Chrome pics up any images that you come across and allows you to schedule them into your Tailwind dashboard straight from the webpage. This is especially helpful on the Pinterest website itself because you’re able to schedule multiple pins from just one search query.
Batch your email newsletters for the month.
This tip is pretty straight forward. If you’ve got a weekly newsletter, take one day of the month, sit down, and write all of your newsletters for that particular month. This is where having an editorial calendar comes in handy, because you can plan out every single piece of content for your blog and email list. I’ve got a newsletter that I send out every two weeks called Boss the Hell Up, and this is something that I’m easily able to plan out during the beginning of the month. All I need to do is create the template, and schedule it for all applicable lists. I use *Mailchimp as my service provider, and it works great for scheduling and automation. Aside from that, it’s pretty much foolproof.
Have you ever wondered how people are able to send you emails right after you opt into their lists? It’s all because of automation! Once you set up a series of emails, like a welcome series for example, you can set up your email provider to deliver these emails whenever someone opts into your list. This way, your content is able to interact with your audience, no matter the time of day. You can also batch your newsletters for any email series’ or ecourses that you may do.
Here’s some of my favorite tips for automating your business tasks:
• Get in the habit of batching your work. This is a tip from some of the pros, babe. Take one-three days to really sit down and get shit done. Plan out what you’re going to batch before you start, don’t just sit down on a whim and try to start. Trust me, you’ll get stuck this way and you won’t be able to focus. Let’s say you take three days to plan out your blog posts for the month, assuming you do one per week. You can use the first day to research and outline your posts, the second day for actually writing the posts, and the third day for creating graphics and planning the social media promotion and automation for the post.
• Recycle your old content. When you’re in Hootsuite, or whatever automating program you use, schedule your blog posts to go out once when it’s published, once again a week after it’s published, and then once again a month later. This way, you can consistently have your content being pushed out to people who may have missed it before. I see this strategy being used for blog posts from all the way back to 2012!
• Get yourself in the mood to work. Grab your tea, put on some music, cut out all distractions, and focus on automating and batching your work to free up time for yourself. This is something you absolutely must do for your biz. You need fresh, authoritative content, you need to engage your audience, so do the work!
Make sure to sign up for my free library to gain access to your free automation strategy worksheet!
I hope you’ve enjoyed this post, and that you’ve found it helpful! What are some of your favorite tips for automating your business? Leave a comment below, and let’s chat!
Currently pinning ideas to Social Media Marketing