9 Pinterest Mistakes You’re Making and How to Fix Them
These days, I see tons of advice floating around on social media about how Pinterest works and doesn’t work. Some advice is good, some advice is not so good but what you decide to listen to is up to you. Really, Pinterest is all about testing to see what works for your brand and what doesn’t. And believe me, it can take awhile to figure out a good strategy.
Pinterest has just changed their algorithm, and they’re holding their cards close to their chest so you might not always notice their changes. If you want to succeed in Pinterest, one thing remains the same: you have to be consistent and you have to be one hell of a curator.
Here’s a few Pinterest mistakes you’ll want to avoid:
Deleting pins when they’re not making waves as fast as you’d like
Look… it can take awhile for your pin to gain traction. The trick used to be to use group boards, but as of lately that strategy hasn’t been so reliable. If your pin is aesthetic and leads to good content, leave it! It took one of my pins six months to go viral….. You don’t want to delete pins that have no traction because they have time on their side. Instead, repin those pins onto your own boards or onto other relevant boards on your profile.
Not using keywords in your pin descriptions or board descriptions
Using keywords is an absolute must in Pinterest. The platform is literally like a visual search engine, but it still runs off content. Pinterest needs to know what you’re pinning and what your content is about so that people who are actually looking for it can find it! Don’t be lazy and skip this step. Do some keyword research with Google’s Keyword Planner and Pinterest itself to see what your people are looking for. Use a mix of general and really specific keywords to get better results. If you don’t know how to do Pinterest keyword research, check out my free Pinterest Training video, and it will get you set!
Not repinning your own content to relevant boards
This is one thing that a lot of people forget: don’t just pin your content on your own blog post board, pin it on all your other relevant boards! This doubles, triples, etc. your real estate on Pinterest and can increase your chances of getting repins. If you don’t have other boards that relate directly to what you do / write about, reconsider your strategy. Your Pinterest profile should reflect all aspects of your business so that you’re positioning yourself as an authority.
Pinning for the sake of pinning
If you’re wanting to gain any traction on Pinterest, you’re going to have to put together a solid strategy. Don’t pin just any old thing that pops up on the Smart Feed. Try to keep your pins on track with what your audience is looking for and what they’ve shown you they enjoy. If you need to find out what your audience is checking out, go to your Pinterest account’s analytics (Analytics > People You Reach > Interests) and see what they’re pinning. Try to stay inline with your niche and find creative ways to cater to your audience’s interests.
Staying on group boards that are doing your pins no good
Like I said earlier, group boards used to be an amazing strategy. It still can be, but you have to make sure you collaborating in good faith and not just using the group board to try and get repins. Some group boards, no matter what your strategy, might end up doing absolutely nothing for you. If you try a group board out for at least 90 days, and you’re seeing no repins, no growth, no increased page views, it may be time to leave. Try out new group boards by looking at an influencer’s page or scouting Facebook groups.
Pinning whenever you’re in the mood
Pinterest loves consistency. THEY LOVE IT. And they reward you for it. Instead of pinning whenever you feel like it, set up automation through Boardbooster** and/or Tailwind**. Once you set up your automation, then you can pin whenever you feel like it! It’s a great idea anyway to live pin even though you have automation. Test out which method works best for you and stick with it.
Automatically expecting people to pin your content to Pinterest
Don’t expect people to automatically share your content…. you’re going to have to give them a little nudge in the right direction. Use strong calls to action in your pins and in your blog posts to get people to share. Use plugins and your email marketing campaigns to get the most you can out of readers.
Not telling people who you are and who you serve in your bio
Always let people know exactly who you are and what you can do for them. It makes them more likely to follow you and share your content. It also piques their interest and entices them to click over to your website. Add in a few keywords to your bio when you’re doing this so that you’re more likely to be found in search.
Not taking advantage of seasonal trends in your niche.
Even though Pinterest content has the ability to rotate on a consistent basis, taking advantage of seasonal trends in your niche can be to your benefit for many years. For example, let’s say you’re a business blogger and you do a post about the top international female entrepreneurs in your niche. If you feature the post on International Women’s Day and strategically use keywords related to the trend, guess what? Not only will your post pick up steam from the trend, but your pin will have aged and it will be easier for it to find in Pinterest. Remember to really take advantage of trends that are recurring and don’t die out quickly.
I hope this list helps! Comment below and let me know what tip was the most helpful!
**= Affiliate Links // I never recommend a product that I don’t love, and these two are the best thing I’ve done to my Pinterest account. Should you purchase after clicking the link, I may receive a commission. Thanks for your support!