33+ Free or Inexpensive Ways to Market Your Business Today

Start up entrepreneurs never have as much money as they’d like to have in the bank.  I mean, really, it’s every entrepreneurs dream to build a business and then magically have people flock to it.  Unfortunately, this couldn’t be further from the truth.

So you’ve gotta get creative on how to get the word about your business. Keep in mind, it takes a combination of strategies to really be effective at promoting your products and services.  If you’re stuck, here’s 37 ways on how to market your business for free, or for a pretty inexpensive price.

33 Free (or Inexpensive) Ways to Market your Business // Learn how to utilize the power of free! There are tons of ways to market your business for free, and this post lists just a few of my favorite ways! Click the pin to read how to get started on your marketing strategy.

// Related Read: 8 Brutal Mistakes You Want to Avoid When Starting a Small Business //

  1. Create an eye catching website
  2. Build a brand that focuses on customer retention
  3. Carry your creative business cards EVERYWHERE
  4. Ask family and friends to give you a shoutout on Facebook
  5. Dominate social media
  6. Use promo videos on Facebook
  7. Network with other business owners in your industry
  8. Network with local businesses that compliment your products/ services
  9. Hand out promotional material to anyone who’ll take it
  10. Ask local businesses if you can place flyers or cards inside their location
  11. Host a giveaway with a popular blogger
  12. Collaborate with other businesses on social media
  13. Volunteer with a charity and ask for a shout out (after you’ve significantly benefitted them)
  14. Run a Facebook ad
  15. Take over a corner and hand out samples of your product
  16. Pin your brand’s infographics and checklists on Pinterest
  17. Create a bangin’ blog that will get people talking
  18. Engage with your customers on social media
  19. Be transparent with all of your customers
  20. Add your business to any relevant online directories
  21. Build and use your email list to your advantage
  22. Use affiliates to promote your products
  23. Post 70% nonpromotional content on your social media and 30% promotional (People are more likely to trust you when you’re not constantly talking about yourself.)
  24. Guest post on a popular blog
  25. Submit a popular blog post of your own to Huffington Post
  26. Join Facebook groups where other entrepreneurs/ bloggers hang out
  27. Position yourself as a subject matter expert
  28. Use click bait titles (that lead to awesome content)
  29. Use social sharing buttons in emails and on site pages and blog posts
  30. Comment on popular blogs that you find on Pinterest (and be genuine!)
  31. Do a webinar and promote it on Facebook to build your list and sell products
  32. Join an online networking group
  33. Join a blogging network
  34. Create or join a mastermind group with other entrepreneurs
  35. Ask popular or midlevel bloggers to promote your product for a significant commission
  36. Hype your audience up with a launch countdown
  37. Offer incentives for those who recommend your business to their friends and colleagues
  38. Market your business by using a chatbot… Don’t know how? Go here to learn.

There you have it!  What marketing strategies have you used to market your business for free?  Share them below in the comments, and let’s chat!

P.S. Pin this!

Currently pinning ideas to Marketing Strategy

2019-07-06T05:50:31-05:00

56 Comments

  1. Monika Celly 12/21/2015 at 4:44 pm - Reply

    Great ideas.. I need to work on many of them. Thanks much for sharing.

    http://polkadotsandcurry.com/2014/12/24/fruit-cake/

    • Stephanie Williams 12/23/2015 at 3:28 pm - Reply

      I’m still working on a ton of them as well… Most importantly, you have to remember that every opportunity is a chance to market yourself. Thanks for reading!

      • Elijah 01/02/2018 at 12:27 am - Reply

        I really loved this article . You really helped me out. Thank you for the time & energy you spent on this, to share for the world. You’re a blessing. Don’t ever let know one tell you different. Sincerely Rare.
        Elijah Washington.

        • Stephanie Rollins 07/21/2018 at 9:30 am - Reply

          You have no idea how much this made my day! I actually stopped doing this blog because I didn’t think I was really helping anyone but this has totally opened my eyes. Thanks you so much for this, and I’m glad this post was able to help you!

  2. Lisa Marie Pepe 07/06/2016 at 8:51 pm - Reply

    Awesome advice! Thanks so much for sharing your wisdom and expertise. Best of luck and continued abundance. ?

    • Stephanie Williams 07/08/2016 at 12:47 pm - Reply

      Lisa, thank you so much for reading and for your kind comments!

  3. Clarice 07/08/2016 at 8:43 pm - Reply

    Excellent list and good reminders. Thanks Stephanie!
    Here’s me commenting on a popular blog post found on Pinterest 🙂

    • Stephanie Williams 07/09/2016 at 8:29 am - Reply

      Haha go girl! Thanks for visiting!

  4. Theresa Holland Heinkel 07/08/2016 at 9:35 pm - Reply

    Great tips… With a cloud based business that is currently the fastest growing its nice to have some new ideas on where and how to promote a business!! You are appreciated! ; )

    • Stephanie Williams 07/09/2016 at 8:31 am - Reply

      Theresa, I’m glad you found the post helpful!

  5. Cadinera designs 08/09/2016 at 4:29 am - Reply

    Every day, I spend an hour reading how to market my stores. This short list covers 60% of what I learned ’till now. Great checklist, Stephanie Williams!

    • Stephanie Williams 08/15/2016 at 4:05 pm - Reply

      Thanks so much, that means a ton! I’m glad you found it helpful. 😀

  6. Cindy ranGel 08/22/2016 at 12:24 pm - Reply

    This is a great list. Thx. Will share with my cohort.

  7. Monica 10/29/2016 at 5:00 pm - Reply

    Thanks for sharing! Great helpful tips!

    • Stephanie Rollins 10/31/2016 at 6:44 pm - Reply

      Monica, thanks for stopping by and reading!

  8. Gerri Lewis-Yip 10/30/2016 at 5:55 pm - Reply

    Shocked how many of these I’ve already done; many more to go though. Just starting! So glad I found you, you’re a God send.

    Thanks!

    • Stephanie Rollins 10/31/2016 at 6:43 pm - Reply

      Thanks so much for reading!

  9. AisHa Braynt 12/08/2016 at 12:54 am - Reply

    This is awesome! Thank you for sharing.

    Aisha Bryant
    Bariki Body Care

    • Stephanie Rollins 12/09/2016 at 9:07 am - Reply

      Thank you for reading!

  10. SowmyA 01/06/2017 at 4:21 pm - Reply

    Thank you! I’ve just launched an online business and really needed this advice! Will put it into practice straightaway!

    Sowmya

    http://www.thestorycorner.org

    • Stephanie Rollins 01/21/2017 at 6:05 pm - Reply

      Thanks for stopping by Sowmya!

  11. Becky B 02/22/2017 at 10:07 pm - Reply

    Great list! Definitely something I’ll return to when I need a marketing refresher. Another thing you might add is putting your logo on everyday items. I did that with a Vistaprint PromoBox. It’s a subscription service, but they offered a first box promo that only cost me $6.99. In the box, I received a t-shirt, note cards, post cards, business card holder and stickers – all with my logo on them! And you can cancel anytime, with no hassle (I know this because I cancelled after the first box due to lack of funds, but future boxes are only $29.99/mo.)

    They really should be paying me with all this free advertisement I’m giving, but I was impressed. Hoping to rejoin soon.

    • Stephanie Rollins 02/25/2017 at 10:26 am - Reply

      Hey Becky, great suggestion! Thanks so much for reading!

  12. Glenda Sherlock 03/15/2017 at 10:59 am - Reply

    Good–easy read and concise. Can’t ask for anything better! Thanks!

    • Stephanie Rollins 03/15/2017 at 4:57 pm - Reply

      Thanks for reading, Glenda!

  13. Jana ~ That Chalky Gal 03/26/2017 at 1:11 am - Reply

    Great comprehensive list. Will be sharing with my team. Thank you!

    http://www.TalkChalkytoMe.com

    • Stephanie Rollins 03/26/2017 at 7:15 pm - Reply

      Thanks for stopping by! I’m glad you found it helpful 😀

  14. Kenya 03/31/2017 at 1:47 pm - Reply

    Awesome info

  15. Steven Devenport 04/06/2017 at 9:00 am - Reply

    Great ideas. I do some of them, but I need to do more, especially with blogs.

    Thanks for sharing,

    • Stephanie Rollins 04/08/2017 at 7:20 pm - Reply

      Thanks for stopping by and checking out the blog, Steven!

  16. April 04/13/2017 at 9:15 am - Reply

    This is a great list! Thank you!

    • Stephanie Rollins 04/14/2017 at 8:10 am - Reply

      Thanks for reading!

  17. Evelyn 04/16/2017 at 9:26 pm - Reply

    Great Article- Thanks so much for the useful tips – I’ve been considering putting together a list like that for my bisiness so this will come handy and just at the right time!
    ~ Evelyn Georgieva ~ Keller Williams Realty

    • Stephanie Rollins 04/28/2017 at 7:43 am - Reply

      Thank you for reading!

  18. Shannon 04/17/2017 at 2:47 pm - Reply

    Very concise. I shared on my social media pages as well!

    Another one I use is speaking engagements. There are so many groups who like to have speakers come in and speak to them. We all have a story and people identify with stories, so when you share your story along with your business, it goes a long way to lend authenticity to your brand.

    • Stephanie Rollins 04/28/2017 at 7:44 am - Reply

      I’m so glad you said that because people forget that we need to connect with people to gain their business. It’s such an important element of marketing. Thanks so much for reading, sharing on social media, and sharing your thoughts!

  19. Tshegofatso Moses 04/24/2017 at 4:35 am - Reply

    Thank you very much Stephanie Rollins. I also like the idea that Becky B left. I believe i am going try on all the marketing strategies especially the PromoBox once i start my clothing store here in Africa, Botswana.
    Thank you!

    • Stephanie Rollins 04/28/2017 at 7:45 am - Reply

      Awesome! Best of luck to you. Thanks so much for stopping by and reading.

  20. Alicia Dow 05/02/2017 at 11:39 pm - Reply

    Thank you for sharing this list! It’s nice to see fresh ideas! My favorite tip was “Be transparent with all of your customers.” – This is something I strive for everyday: Transparency. Thank you!

    • Stephanie Rollins 05/03/2017 at 7:45 pm - Reply

      Thanks for reading!

  21. Brian Elliott 06/24/2017 at 8:55 pm - Reply

    This seems to be an evergreen post Stephanie. Found you on Pinterest. This is still very informative and helpful. Good job.

    • Stephanie Rollins 06/26/2017 at 7:04 pm - Reply

      Thanks for reading!

  22. Tanvir Hussain 07/24/2017 at 9:31 am - Reply

    Thanks for putting a beautiful post. It was very enlightening indeed.

  23. Abdul Muneeb 08/07/2017 at 5:48 am - Reply

    Hey Stephanie,

    Great Post, but I personally believe, we should more focus on networking.

    Love your all points, Keep up the good work!
    Cheers!!! 🙂

  24. Sharon 12/28/2017 at 10:40 pm - Reply

    Thanks for sharing. These are actually ideas that I will try!

    • Stephanie Rollins 07/21/2018 at 9:30 am - Reply

      Thanks so much for reading, I’m glad you found it helpful!

  25. Davey Mark 12/29/2017 at 2:33 pm - Reply

    Great list Stephanie. I plan on coming back and rereading it from time to time. Thanks

    • Stephanie Rollins 07/21/2018 at 9:30 am - Reply

      Awesome! I’m glad you found it helpful!

  26. manoj 03/25/2018 at 11:52 pm - Reply

    Great ideas mam,
    Thank you!

    • Stephanie Rollins 07/21/2018 at 9:22 am - Reply

      Thank you for reading!

  27. Brendalis Feliciano 04/14/2018 at 10:38 pm - Reply

    Thanks you so much for the tips! I’m printing this!

    • Stephanie Rollins 07/21/2018 at 9:22 am - Reply

      Awesome! I’m glad you found it helpful!

  28. Martha Darling 07/07/2018 at 10:26 pm - Reply

    Wow this was really helpful ! I plan on printing this out and going down the list . This is really giving me so much to think about 😊

    • Stephanie Rollins 07/21/2018 at 9:21 am - Reply

      Awesome! I’m glad that you found it useful!

  29. Freelancer Website Design 07/12/2018 at 9:30 pm - Reply

    Good and very nice sharing, will try your tips

    • Stephanie Rollins 07/21/2018 at 9:20 am - Reply

      Glad you found it helpful!

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