19 Actionable Ways to Establish Yourself as an Authority

If you want to be a successful entrepreneur in any field,  the number one thing you need to work on is establishing yourself as an authority.  Being an authority, or the HBIC, as I like to call it, doesn’t necessarily mean being an expert or having a ton of credentials in your niche, but it does mean having some skin in the game.

So, if you:

• have proven formulas and strategies that work for your business,

• have made a living, or are on your way to doing so, off your expertise and knowledge,

• or you can produce results for other clients through your expertise and knowledge,

then you can probably call yourself an authority.

If not, here are 19 kickass ways that you can be well on your way to establishing yourself as an authority:

  1. Create detailed, informational products like ebooks, courses, and webinars (The Ultimate Guide on Branding your Style, by Badass Bosslady)
  2. Stay up to date on information in your niche (read and subscribe to blogs, read books in your niche, keep up with current industry trends)
  3. Mingle with other thought leaders, or those well on their way (Hey girl, hey!)
  4. Create a blog dedicated to your expertise, or (ahem… you’re reading one…)
  5. Guest blog on related blogs with an audience (they’ve got the audience, you’ve got supporting knowledge… why not???)
  6. Try to be a guest on a podcast in your niche (It never hurts to ask as long as your blog or website has substance.)
  7. Conduct your own case studies and present them on your blog (Test theories, strategies, and formulas and report them on your blog)
  8. Get chatty on social media (Make or join the conversation!)
  9. Capture your best tips on video with Youtube or Periscope (Video is performing really well these days…)
  10. Build your social media following around your lifestyle and expertise (Post what you know and those who want to learn will follow you.)
  11. Do influential shit (Get out into your community, volunteer… this is all a form of network marketing!)
  12. Be consistently strong (Go in and hit the ground running… stop with the excuses.  Stop saying, “I’ll start this plan tomorrow, or next week.”  DO IT NOW.)
  13. Create exclusive newsletter content (Give your subscribers something to swoon over!)
  14. Spell out your value so that it’s clear (Don’t leave your readers/ subscribers/ followers in the dark about what they just read, because they might not have gotten it the first time around.)
  15. Be transparent (Be honest… don’t lie about stuff to get ahead.  People will ALWAYS find you out.)
  16. Show your street cred with numbers (Check out how I made $5623 last month blogging!)
  17. Provide actionable tips (Give tips that they can actually use!)
  18. Get testimonials (“Badass Bosslady helped me 3xs my sales in two weeks!”)
  19. Make research your best friend (Don’t ever stop learning… always learn, always read, always be on top of and ahead of the game.)

19 Actionable Ways to Establish Yourself as an Authority // You see it all the time on the internet... internet mavens who are experts on everything under the sun. But what are you an expert on? If you have a niched blog, you should be writing about what you're an expert on! And believe me, everyone is an expert on something. Check out my blog post to find out how you can make yourself look like an expert, no matter what your niche is!

Have you enjoyed this post?  How do you establish yourself as an expert?  What methods have you seen work best for you in the past?  Leave a comment down below and start a conversation!

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  1. Keith Andre 01/05/2016 at 11:08 pm - Reply

    I don’t know how you come up with this stuff every week! I seriously wish I could just glues these posts to the back of my eyelids!!! Get on a podcast Steph, start with me! SO informative.

    • Stephanie Williams 01/07/2016 at 9:21 am - Reply

      Thanks Keith! I actually was thinking about doing some podcast work this year *wink wink*!

  2. Robyn Petrik 01/08/2016 at 3:01 pm - Reply

    I love getting involved and chatty in Twitter chats! They’re such a fun way to connect with others and build your reputation a little bit. One of my goals this year is to start guest posting on other sites, and being a guest on a podcast would be amazing!

    As a sidenote, you may want to unlink or change the link for your main blog image in your preview. I thought clicking on the image would lead me to the full blog post, but instead it just takes me to the image again. Something to consider. 🙂

    • Stephanie Williams 01/09/2016 at 1:13 pm - Reply

      Hey Robyn! I’ve participated in ONE Twitter chat and I actually really liked it, but I can’t get down with Twitter for some reason! I’ve thought about giving it another shot because I know it helps a lot of bloggers, and the chats are definitely fun!

      And it’s so funny that you mentioned that! I had that on my to do list the other day, and then I decided it wasn’t a big deal. But you’re right! I’ll do that for all of my posts. Thanks for your comment and your suggestion!

  3. Charlcie @ Graduatista 01/11/2016 at 3:40 pm - Reply

    Thanks for the tips, Stephanie! One that I am already implementing is starting a guest post series on my blog so that I can share different perspectives.

    • Stephanie Williams 01/11/2016 at 10:39 pm - Reply

      Charlcie, that’s awesome! I’ll be sure to check out your site. Best of luck with everything!

  4. Siobhan (BeFree Project) 01/14/2016 at 5:16 pm - Reply

    Great tips! I especially like #17. I’m ALWAYS encouraging my audience to take action. You’ve inspired me to create a similar list to share with my community. Thank you!


    • Stephanie Williams 01/15/2016 at 4:16 pm - Reply

      Thanks for reading Siobhan, and I’m glad that this post inspired you! I’m working on making all of my blog content actionable, that way people will really feel like they’re getting a lot of value when they come to read. Thanks so much for stopping by and sharing your thoughts!

  5. […] it your mission to start establishing yourself as authority instead of being just another […]

  6. Elise Maynor 12/21/2016 at 10:06 pm - Reply

    Thanks for sharing! I’m getting my bosslady on starting in very early 2017 and totally doing all the research I can for entrepreneurship since my husband and I have never done it. Lots of great stuff here!

    • Stephanie Rollins 12/23/2016 at 2:42 am - Reply

      Awesome! Thanks for reading and I’m glad it was inspiring enough for you :D.

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